Pizza Hut in Hong Kong had a super marketing campaign that hit the internet this week: a pizza box which doubles as a movie projector! In partnership with our marketing agency in Hong Kong, the packaging includes a special container with a projector lens embedded in the pizza saver that sits in the center of the pie and props up the box top.

The customer inserts the lens into the side of the box, scans a code on the box with their phone, and then uses their phone to start watching either a romance, action, sci-fi, or horror short film. The Blockbuster Pizza Box launched to a test market at the end of April, and plans are in the works to offer this perfect marriage of pizza and entertainment to other regional markets. Check out a video of how the projector works!