Kevin Hochman is president of the KFC U.S. and interim president of the Pizza Hut U.S. divisions, with more than 10,000 restaurants across the United States and more than $9 billion in retail sales combined.
Hochman became KFC U.S. president and chief concept officer in March 2017 after serving as the brand’s chief marketing officer since 2014. With a focus on customers, innovation and brand experience, Hochman has played a critical role in KFC’s brand turnaround, which included launching a new advertising campaign in 2015. In his current role, Kevin is responsible for driving overall KFC brand strategy and performance of the business in the U.S., leading the brand’s efforts to retrain restaurant team members and managers, remodel 70% of restaurants, and re-establish KFC as America’s most iconic chicken brand.
Hochman joined the KFC U.S. team in 2014, bringing more than 18 years of consumer marketing experience to the company. He constructed the brand positioning and advertising campaign that has delivered 19 consecutive quarters of same store sales growth, significantly and has doubled franchise system profitability.
In December 2019, Kevin assumed the title of Interim President, Pizza Hut U.S. in addition to his current responsibilities as President, KFC U.S. with the vision of returning the Brand to being “America’s Favorite Pizza.”
Prior to that, Kevin served in several brand management and marketing roles with Procter & Gamble, including North America Cosmetics Business Leader. His 18 years with P&G spanned diverse experiences including the brand leader of the #1 brand in 5 different categories, Olay Skin Care, Gillette Venus Blades & Razors, Secret Deodorant, Old Spice Male Grooming, and CoverGirl Cosmetics, as well as experience leading brands in the Personal Cleansing category including Olay, Zest, Ivory, and Safeguard.
In November 2015, Forbes recognized Kevin as the #2 Most Influential CMO in the world, in 2016, KFC Marketing was named to Advertising Age’s A-List, and in 2017 & 2018, he was named as one of Nation’s Restaurant News’ Top 50 most powerful people in foodservice and to PR Week’s 2018 Power List which is a testament to the work Kevin and his team have led to make Kentucky Fried Chicken relevant again.
Kevin holds a Bachelor of Science degree in Economics from The Wharton School at University of Pennsylvania and a Bachelor of Arts degree from Annenberg School of Communications at University of Pennsylvania. He lives in Louisville, KY, with his wife and two children.