Georgeanne Erickson is the Chief Brand Officer for Pizza Hut U.S., overseeing the brand management organization responsible for defining profitable growth strategies, overall brand health, and the marketing calendar. An eight-year Pizza Hut veteran, Erickson joined the organization in 2013 and has held roles in menu innovation, sports marketing, and brand management. Most recently, she oversaw the transition of Pizza Hut’s value construct to $10 Tastemaker and the launch of Detroit-Style Pizza. Before #hutlife, Georgeanne managed national and local advertising, public relations, and email for Romano’s Macaroni Grill. Prior to her corporate experience, Georgeanne specialized in account leadership at advertising agencies GSD&M and Belmont Icehouse, servicing the TJX Marshall’s retail account and many more. Georgeanne holds a degree in advertising from the University of Texas at Austin, with a concentration in media studies through the Texas Media Sequence, and is a proud mom to Carolina (7) and James (4).
Chief Brand Officer