Back to Press RoomBig Game Delivers Again As Pizza Hut Smashes Previous Digital Sales High By Halftime; Day Ends At Nearly $12 Million In Overall Digital Sales; Mobile Orders Surpass Desktop For First Time, With 60 Percent Of Sales Via Mobile
PLANO, TEXAS (Feb. 8, 2016) – The way consumers order pizza has certainly changed over the years, from face-to-face to over the phone to online to now, unquestionably, through their smart digital devices.
Pizza Hut announced today that it set an all-time, single-day digital sales record on the day of The Big Game, amassing nearly $12 million in sales (previous record $10 million) with the highest rate of change coming from orders via mobile web and mobile app. More than 60 percent of digital orders were placed via a smart device. In fact, mobile orders represented roughly one-third of total sales.
“Pizza Hut is intensively focused on giving consumers what they want from a digital ordering experience, and the response we’ve seen to that strategy has been incredible,” said Jeff Fox, Chief Brand and Concept Officer, Pizza Hut. “We want to take the time to thank our fans for choosing us on Sunday as we know that there are a lot of choices out there. We’re proud to say that we deliver the best digital experience possible, combined with our superior restaurant-quality food and award-winning customer service.”
Pizza Hut, which was the first pizza restaurant company in the category to launch a pizza ordering app and ordering website, has continued to make usability improvements to its suite of digital ordering options after listening to what consumers want more than anything else – making it easier to get a better pizza.
“Throughout the history of our company we have always demonstrated that we will make the improvements needed for our customers first, then our business,” Fox said. “Our position of leadership in the digital experience has never been stronger and yesterday’s record breaking Big Game customer response says just that.”
Pizza Hut introduced Stuffed Garlic Knots Pizza just in time for The Big Game. Available for a limited-time, the Stuffed Garlic Knots Pizza features 16 hand-rolled cheese-stuffed garlic knots on the crust of a large pizza, served with one topping and two dipping cups of marinara sauce for $12.99. The Stuffed Garlic Knots Pizza was a very popular item Sunday, as one of the company’s all-new $5 Flavor Menu. The pizza restaurant company also offered a special-edition “Golden Garlic Knot” Pizza for 50 fans in honor of the Golden Anniversary of The Big Game.
Pizza Hut was the first national pizza restaurant company to remove artificial flavors and colors from its core pizzas in 2015.
More information about Pizza Hut is available at blog.pizzahut.com.
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. The company began 58 years ago in Wichita, Kansas, when two brothers borrowed $600 from their mom to start a pizzeria.
What started out small has become the biggest pizza company in the world and today operates more than 15,600 restaurants in more than 97 countries serving innovative pizzas, traditional favorites like the signature Pan Pizza, and much more. Pizza Hut also is the proprietor of the BOOK IT!® Program, which is a long-standing children’s literacy program used in more than 630,000 classrooms nationwide. For more information, visit www.pizzahut.com. Follow Pizza Hut on Facebook (www.facebook.com/PizzaHut), Twitter (www.twitter.com/pizzahut) and Instagram (www.instagram.com/pizzahut).
*For all media inquiries, please contact Pizza Hut:
Doug Terfehr, 972-338-6992, Doug.Terfehr@yum.com
Courtney Moscovic, 972-338-8288, Courtney.Moscovic@yum.com