Pizza Hut gains five points, largest customer satisfaction increase in Restaurant category according to latest ACSI report.
PLANO, TEXAS (July 2, 2018) – The American Customer Satisfaction Index (ACSI) released its 2018 report and Pizza Hut® earned a top spot* amongst national pizza chains according to the report. With a score of 80, Pizza Hut recorded the highest percentage increase amongst all restaurant companies, in the process, gaining a top score in the pizza industry.
“We are extremely proud to be ranked No. 1 in customer satisfaction, as it is a testament to the commitment that our 120,000 team members show to our customers every day,” said Nicolas Burquier, Chief Customer & Operations Officer, Pizza Hut. “We re-trained all of our employees in the fall, and also introduced an oven-hot delivery system that keeps our pizzas hotter while adding thousands of drivers to enable our speed of service to be faster. It’s great to know that customers are noticing and we are constantly engaging with our teams to make sure their satisfaction only continues.”
Over the last year, Pizza Hut has rolled out significant changes to its marketing and operations, including a new loyalty program, Hut Rewards, and improved technology and equipment. Pizza Hut spent more than two years looking at the entire delivery ecosystem, from the box, to the pouch, to delivery dispatch at the restaurant.
The delivery system features an all-new delivery pouch with 3M™ Thinsulate™ Insulation thermal technology and a re-engineered pizza box with crisp sheet inserts, which combined dramatically improves the overall heat curve.
Pizza Hut also is in the process of redesigning several of its 6,300 dine-in and delivery/carryout locations in an effort better service customers and efficiency back of house.
The ACSI is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. The ACSI uses data from interviews with roughly 70,000 customers annually as inputs to an econometric model for analyzing customer satisfaction with more than 230 companies in 43 industries and 10 economic sectors, as well as over 100 services, programs, and websites of federal government agencies. The full report is available at www.theACSI.org.
*Tied with one other chain
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), has more restaurant locations in the world than any other pizza company. Founded in 1958 in Wichita, Kan., Pizza Hut operates over 16,700 restaurants in more than 100 countries.
With easy order options including the Pizza Hut app, mobile site, and Amazon and Google devices, Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has the only loyalty program, Hut Rewards, in the U.S. that offers points for every dollar spent on food and drinks online.
Pizza Hut is also the proprietor of The Literacy Project, an initiative designed to enable access, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program, which is the longest-running corporate supported literacy program, impacting more than 14 million students each year. For more information, visit www.pizzahut.com. Pizza Hut is the Official and Only Pizza Sponsor of the NFL and NCAA.®
The American Customer Satisfaction Index (ACSI) is the only national cross-industry measure of customer satisfaction in the United States. Each year, the ACSI uses data from interviews with roughly 250,000 customers as inputs to an econometric model for analyzing customer satisfaction with more than 380 companies in 46 industries and 10 economic sectors. ACSI data have proven to be strongly related to several essential indicators of micro and macroeconomic performance. To learn more about the American Customer Satisfaction Index, visit www.theacsi.org.