Last October, Prime Minister Narenda Modi challenged the citizens of India to clean up the streets of India with the Swachh Bharat Abhiyan (“Clean Up India”) campaign, which will cover over 4,000 towns, streets, and other infrastructure. In February, over 10,000 members of Team Pizza Hut and Team KFC in India responded en masse with their own Swachh SwaYum campaign: in a massive team effort, we cleared trash along 400 km of space across 81 cities!
Each of the more than 10,000 KFC and Pizza Hut associates volunteered one hour towards cleaning up sections of India in the first of two phases of the Swachh SwaYum campaign. The second drive will take place this October. The effort trended on Twitter in India on the day of the cleaning, ranking eighth among most talked about topics using the hashtag, #SwachhSwaYUM.
On the heels of this very successful effort, KFC and Pizza Hut topped the lists of the “most trusted” brands in India this week. This marks the 10th consecutive year that Pizza Hut has been ranked the Most Trusted Food Service Brand by The Economic Times India. This year, the brand positioning of ‘Pizzas and Much More,’ has contributed to the growth of 185 establishments and 246 home delivery locations. KFC India was ranked as Most Trusted Quick-Service Restaurant Brand in India, as well as the number one brand on the Retail Category list.
“We have strong brands, strong business models and we are extremely well positioned to deliver on our goal of having 2,000 KFC, Pizza Hut and Taco Bell restaurants in India by 2020,” said Niren Chaudhary, president of Yum! Restaurants India in a press release about the Report. “The recognition reflects our brand building strategy focused on providing exceptional customer service, localized menu offerings, a skilled yet diverse workforce and deep penetration across Tier I and Tier II cities.”
The Brand Trust Report conducts in-depth studies about ‘Brand Trust’ worldwide. Rankings are determined with 13,000 hours of research with sociologists, communication experts and behavioral scientists, as well as an assessment of 19,000 brands, resulting in the list of the top 1,000 for the report.