To celebrate the brand’s second season as the Official Pizza Sponsor of the National Football League (NFL) and the League’s Huddle for 100 initiative, Pizza Hut employees in Plano, Louisville, and Chicago participated in their own Huddle to make a difference in these communities by giving away brand-new books to educators in conjunction with First Book, a non-profit social enterprise that helps provide books to children in need. To mark its 100th season, the NFL is inviting fans, players, clubs and employees to join Huddle for 100, an effort to inspire 1 million people to volunteer 100 minutes of their time to make meaningful contributions in their communities.
At the Plano, TX event – where Pizza Hut is headquartered – employees unloaded, sorted, and distributed approximately 35,000 books to local educators who are part of First Book’s educator network. Around 300 Plano area teachers picked up books to help build classroom libraries or provide to students to help build libraries at home. Roughly 120 employees volunteered their time over two days to make the event a success.
In Louisville, a team of 100 volunteers with the support of First Book organized a week-long agenda including exciting engagement activities like NFL trivia, squares and football decorating. The team also put together 100 backpacks and delivered them to first graders at Camp Taylor Elementary School during a fun reading celebration. Pizza Hut Connect, the technology arm of Pizza Hut based in Chicago, coordinated their own reading celebration at a local school. With support from First Book, they delivered 1,000 books plus pizza to Manierre Elementary School students, and nine volunteers read to the first and second grade classes.
Taking part in the Huddle for 100 was a great way to give back to the communities we serve, and further support Pizza Hut’s goal for the The Literacy Project – to transform the lives of 100 million people in just 10 years, by enabling access to books and educational resources, empowering teachers and inspiring readers.