Pizza Hut collaborates with Conversable to turn social media platforms into an intelligent, responsible storefront.
PLANO, TEXAS (July 12, 2016) – Pizza Hut, recognized as the pizza restaurant which serves and delivers more pizzas than any other pizza restaurant in the world, along with leading SaaS platform tech company Conversable, are announcing today the launch of a new Pizza Hut social ordering platform, or “chatbot,” to allow for conversational ordering of favorite pizzas and other menu items on Facebook Messenger and Twitter. The platform, which will be available across Pizza Hut social media accounts in August, is debuting at the 2016 Venturebeat MobileBeat Conference in San Francisco with a demo from Baron Concors, Chief Digital Officer, Pizza Hut.
“The new Pizza Hut social ordering platform is another example of making it easy for our customer to order their favorites from Pizza Hut,” said Concors. “We are constantly pursuing ways to simplify our ordering experience. This platform allows our consumers to quickly order or get information where they are already spending a great deal of their time.”
With this service, customers will be able to reorder their favorites or saved orders from any U.S. Pizza Hut location by chatting directly with the Pizza Hut accounts on Facebook Messenger and Twitter, as well as get answers to frequently asked questions and receive the latest deals and promotions.
The idea for integrating social ordering into the Pizza Hut brand experience came from a desire to engage with the brand’s strong following on social media and to further extend its focus on personalized customer service. The company sees conversational ordering as an opportunity to interact with this audience on the social platforms of which they are already heavy users to provide a quick, easy ordering experience.
“We are committed to our servicing our customers in the most convenient way and meeting them in the channels they already prefer,” said Concors. “This launch reinforces our goals of being the most user centered pizza company with an emphasis the simplification and personalization of our digital experience.”
For initial launch, customers will be able to connect their Facebook messaging account to their Pizza Hut account to dramatically reduce the information required to order. The menus, deals and promotions offered are specific to each store and there is no extra cost to the user to order through Facebook Messenger or Twitter. Once an order is confirmed, Pizza Hut will email the customer a receipt and an order confirmation message will be sent in the messenger conversation. From there, picking up the order is no different from the traditional online ordering system or calling into the local store.
Conversable’s enterprise platform allows for the creation of interactive, automated experiences on messaging and voice platforms. Conversable specializes in “conversational commerce,” which enables transactions through conversations on messaging and voice interfaces allowing customers to say what they want on Facebook Messenger and Twitter DM. The Conversable powered-platform allows for Pizza Hut to resolve common requests and self-service through automation and machine learning resulting in reduced costs and better service.
“We could not be more excited to demo and launch this new Pizza Hut social ordering experience,” said Ben Lamm, CEO and Co-Founder, Conversable. “Giving instant, conversational access to Pizza Hut lovers in all social channels is pretty amazing and powerful. By enabling those customers to find deals and reorder their favorites all without leaving their messaging channels versus stopping what they are doing and going to download an app is incredibly seamless.”
As the first national pizza restaurant company to remove artificial flavors and colors from its core pizzas, Pizza Hut is known around the world for its long heritage of breakthrough innovation in food and beyond, including the original Pan® Pizza, Stuffed Crust, Cheesy Bites, Crazy Cheesy Crust, and more. The pizza restaurant company also has the world’s busiest website in the pizza category at www.pizzahut.com. Nearly 50 percent of the pizza restaurant company’s orders come through digital channels, including more than 60 percent of those orders via a mobile device.