Just in time for Valentine’s Day, Pizza Hut pens love letter to celebrate the return of cheesy fan-favorites
PLANO, Texas, Feb. 12, 2019 — Whether you’ve found your perfect match or are still swiping for that special someone, Pizza Hut is here to remind you that no relationship will leave you more satisfied than the one you have with cheese…pizza. In fact, according to recent survey1 more than 60% of Americans would rather stay home and eat delicious cheese pizza than brave the dating waters this Valentine’s Day.
To satisfy cheese-lovers across America, Pizza Hut is bringing back the much-anticipated Heart-Shaped and Ultimate Cheesy Crust pizzas. To mark the special occasion, Pizza Hut wrote an ode to cheese, that is sure to please.
Cheese, we love thee to depth and breadth and rind.
You’re delicious on your own, on crust or paired with wine.
Our relationship together has never been complicated
Whether you are shredded, melted or grated!
On this week of St. Valentine
We ask you beautiful cheese
Oh please, oh please, won’t your Brie mine?
These words pale in comparison to the true essence of your cheesy glory
The return of the Ultimate Cheesy Crust and Heart-Shaped Pizzas at Pizza Hut is the real story!
Both only here for a limited time
To not try them both, surely would be a crime
The Ultimate Cheesy Crust Pizza impresses with its 16 pockets overflowing with a 5-cheese blend
And the Heart-Shaped Pizza is perfect to share with that special friend
Cheese lovers across the country can rejoice
Because between these two pizzas, there is no wrong choice!
Cheese, we have rambled on too long, as we are prone
So, let us close by saying that if we didn’t have you
We would feel forever provolone!
So what are you waiting for? Cheese-lovers can grab the Heart-Shaped Pizza either on its own or bundled with a HERSHEY’S® Triple Chocolate Brownie or Ultimate HERSHEY’S® Chocolate Chip Cookie. The Ultimate Cheesy Crust Pizza is a large pizza with 16 pockets overflowing with a blend of Mozzarella, Provolone, White Cheddar, Asiago and Fontina cheeses. Both the Heart-Shaped Pizza and the Ultimate Cheesy crust are available now for a limited time for delivery, carryout or dine-in at Pizza Hut locations across the country. Product availability, prices, participation, delivery areas and charges and minimum purchase required for delivery may vary.
“If there is one thing we’re absolutely certain of, it’s how much our customers love cheese,” said Marianne Radley, Chief Brand Officer, Pizza Hut. “Bringing back the beloved Ultimate Cheesy Crust AND Heart-Shaped Pizzas in advance of Valentine’s Day allows us to deliver the ultimate indulgence for cheese and pizza lovers alike.”
Just how obsessed are American’s with cheese? Pizza Hut conducted a survey of 1,000 Americans1 and found the love affair remains strong:
- A whopping 96% of Americans identify themselves as cheese-lovers.
- 41% of Americans say cheese would be harder to give up than alcohol or sex for a month!
- ¡No Queso, No Beso! Nearly one quarter of Americans say they wouldn’t date someone who doesn’t share their love of cheese.
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM ), has more restaurant locations in the world than any other pizza company. Founded in 1958 in Wichita, Kan., Pizza Hut and its franchisees operate over 18,000 restaurants in more than 100 countries.
With easy order options including the Pizza Hut app, mobile site, and Amazon and Google devices, Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards, the Pizza Hut loyalty program, that offers points for every dollar spent on food any way you order.
Pizza Hut is also the proprietor of The Literacy Project, an initiative designed to enable access, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program, which is the longest-running corporate supported literacy program, impacting more than 14 million students each year. For more information, visit www.pizzahut.com. Pizza Hut is the Official and Only Pizza Sponsor of the NFL and NCAA®.
1 Survey Monkey Study of 1,000 Americans, February 2019
Brett LeVecchio, Pizza Hut
972.338.6730 / Brett.LeVecchio@yum.com